John R. Hauser
A list of authors with biographies, life dates, and future collections of all their books.
Author's Books
23
Competitive price and positioning strategies
Application of the Defender Consumer Model
Theory and Application of Defensive Strategy (Report No. 85-107)
The coming revolution in marketing theory
The Competitive implications of relevant set/response analysis
Defensive strategy models
Competitive advertising and pricing in duopolies
Metrics to value R&D
The house of quality
Supplemental appendices to: competitive advertising and pricing in duopolies
Integrating mechanisms for marketing and R&D
Quality function deployment
Applying Marketing Management
Defensive marketing strategies
Research, development and engineering metrics
